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Thursday, 28th March 2024

COVID 19: Tinder Introduces Features Related To Vaccination To Encourage Gen Z

By Disha Sharma -
  • Updated
  • :
  • 17th June 2021,
  • 11:31 AM

Tinder, a popular dating app has introduced features related to COVID 19 vaccine in order to encourage to get vaccinated and educate them regarding vaccines.

Tinder App

Tinder App

COVID 19: In an effort to speed up the vaccination drives across India, Tinder, a popular dating app has come out to encourage youngsters to get vaccinated. It introduces a vaccine advocacy initiative as vaccination becomes the popular talking point on Tinder. The main purpose of the initiative is to reach millions of Tinder members across India and connect them with valuable, easy to use resources.

Taru Kapoor, General Manager Tinder and Match Group India said that mentions of the vaccine in member bios went up by 42 times in India in May 2021. This is an all-time high as compared to the initial point of the pandemic.

This is a step to facilitate the vaccination drive process and to extend support and encourage their members to be better equipped to find their way back into IRL dating when it becomes a possibility. Their goal is to make dating safer everywhere and for everyone. To make vaccine drive easy and fun way to connect with members across all states, tinder has provided a feature Tinder vaccine stickers where members can share their vaxxing vibe and start something epic.

Read More: COVID-19 Vaccination Slot: How to Book on Paytm?

In talks with Local Partners

Apart from its newly launched in-app vaccine advocacy initiatives, Tinder, which is popularly for meeting new people and dating is presently in talks with local partners such as the India Vaccine Project, on- ground in order to spread education and guide them regarding the vaccination drive. It is also a way to help them recruit youth volunteers from amongst the Tinder community.

Tinder’s parent Match Group has also donated to ACT Grants in order to show support to their COVID relief programmes.

Tinder’s new features

tinder.knowthevaccine.com– It is a custom-built guide to educate the ‘Generation Z’. This feature is FAq format to answer all the queries related to vaccination drives. Some questions are ‘What is a vaccine?, ‘Can I go out now?’ to the more serious ‘Can I get Covid after the vaccine?”. It is a way to enrich the interactive experience related to vaccination.

Vaccine Centre– This feature allows the tinder users to access the inapp centre, which will have the resources from WHO and CoWIN. The intent behind this feature is to get information about government-approved vaccine information and book an appointment at their nearest vaccination site.

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Profile stickers: There are various stickers related to vaccinations to add a fun element in the whole vaccination drive process. Members can use stickers like ‘Vaccinated’, ‘Vaxing Soo’, ‘Immunity Together’, and ‘Vaccines Save Lives’. The tinder members can display their vaccination status in their bios and express their sentiments. It can also advocate their potential matches to get vaccinated.

 

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